New Liverpool JMU degree to encourage small business entrepreneurs – Business News – LDP Business – Liverpool Daily Post.

Here is a great opportunity for small business owners or prospective new business people to become more entrepreneurial. The course had been devised by Seamus O’Brien, principal lecturer in business around the goal of developing a business plan in the final year, rather than the traditional dissertation.

A fully developed business plan is so important to successful businesses, giving meaning and purpose to the aspirations of the business, creating shared values throughout multi-disciplinary organisations, large and small.

This degree course is thought to be the first of its kind.