Many small business owners ask the question, “what use is social media to my business?” and us consultants find it difficult to answer with authority. Even though we instinctively feel the value in social media, it is not as easy to quantify like other, more traditional forms of marketing.
In this study @ Social Media Examiner, much work has gone into compiling information about the state of Social Media Marketing in 2011. The report is comprehensive and well presented. What is frustrating, though, is that so many small business owners who need this information, won’t ever read it. They won’t read it because they won’t even know it’s there.
It is important in 2011 for business advisers and consultants to engage their clients directly in discussion about Social Media Marketing, and most importantly, integrate it into the overall marketing strategy for the business. Planning a Social Media campaign in isolation from the rest of your marketing is a big mistake. People won’t understand what you are about, your core message will be lost in translation, and all your marketing efforts will be in vain.
Note in the report that the number 1 new tool in the report is You Tube. Making a video promoting a business is so easy – all you need is a camcorder (even a webcam). Anyone passionate about their business has to get on You Tube. It’s the most direct way of using that passion to show people how much you care about your business, your customers and your products.
Have a read of the report (it’s well worth reading) and leave a comment here if you liked it.
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