Tim Meehan's Small Business Blog

Updates from September, 2010 Toggle Comment Threads | Keyboard Shortcuts

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  timmee62 12:04 pm on November 19, 2010 Permalink | Reply
  Tags: facebook ( 2 ), linkedin ( 10 ), marketing, small business ( 17 ), social media ( 6 ), twitter ( 2 )   

  Small Business and Social Media 

  Has support for small business kept up with the times? Do Business Link, FSB, Chambers of Commerce promote social media as a way to develop new business?

  More than ever, small business need to find new markets for their products / services and social media is one (free) option. Many small business owners will find it daunting / intimidating or simply will not have time to find out more about using social media in their business development / marketing strategy.

  But – millions use facebook for organising social events, don’t they? Facebook is also a powerful marketing tool. How many small business owners have thought about how many of the people in their facebook network are potential new customers? The same goes for twitter / LinkedIn / blogs etc.

  If you are a business owner, does your facebook / twitter / LinkedIn profile tell a consistent and convincing story about who you are and what you do? If not, you might be missing a great opportunity.

  Traditional support organisations cannot not help, because their world is changing fast too.

  What do small businesses need, then?

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  timmee62 2:15 pm on November 9, 2010 Permalink | Reply
  Tags: facebook ( 2 ), Job search ( 13 ), linkedin ( 10 ), social media ( 6 ), twitter ( 2 )   

  How Social Search Will Transform the SEO Industry.

  From mashable.com, some insight into how SEO is changing because of Social Media. What does this mean for us job-searchers?

  One thing straight off is that a presence / profile is essential to your increasing the chance of a successful result. Employers will see a way to get direct access to candidates – for free! No agency, no headhunter, just a search on Twitter or Facebook will yield results. LinkedIn will surely be involved too.

  The accuracy of results returned will also increase. So, tell your own story through your profile. Make it compelling and interesting because the number of candidates available to employers just went up, not down.

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  timmee62 3:47 pm on October 14, 2010 Permalink | Reply
  Tags: alltop, guy kawasaki ( 2 ), information age, personal brand ( 3 ), rich dad, robert t kiyosaki, social media ( 6 ), social networking ( 5 )   

  Your Personal Brand in the Information Age 

  We are in the Information Age according to Robert T Kiyosaki. If you have any doubt about this see Alltop. There is so much information on Alltop.com that it seems impossible to take it all in. Guy Kawasaki blogs 24/7 with information from Alltop.com and other sources; a never-ending flow of stories, features and articles from every corner of the earth.

  What does this mean for you or me?

  Personal Brands are being made, changed and ruined all the time in the Information Age. So, whilst the stories on Alltop.com are interesting (well, some of them anyway) it doesn’t follow that everyone enjoys reading all of them. Share stories that have a wide appeal, thus engaging more of your followers.

  Better still, create some original material of your own.

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  timmee62 11:04 am on September 22, 2010 Permalink | Reply
  Tags: linkedin ( 10 ), Personal Branding ( 13 ), unvarnished   

  Unvarnished: Personal Branding 

  Thanks to Dan Schwabel’s blog – a new concept in promoting your personal brand online is Unvarnished. It builds on the recommendation idea from LinkedIn and could be the next logical step in online personal branding.

  After all, reputation comes from the opinion of other people and those opinions often carry more weight than what you say about yourself.

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  timmee62 10:28 am on September 13, 2010 Permalink | Reply
  Tags: Job search ( 13 ), linkedin ( 10 )   

  Job Search Method 

  Have a look here for a different job search method. In essence, it involves you promoting yourself to companies as a potential employee to be evaluated for free over a two week period. It must be adapted to your circumstances, but the principal is simple; you are demonstrating confidence in your own ability to fit in and make a positive impact. A powerful message.

  Apart from anything else, this is all about taking control of your own job search. It cuts out the middle man between you and your potential employer, thus beneficial on both sides; you get a “foot in the door”, a chance to prove yourself, whilst the employer saves the cost of a headhunter or agency.

  Why not look through your LinkedIn connections and see if any of them would be responsive to this approach?

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