HOW TO: Launch Any Product Using Social Media.
Anyone with a business to promote, or a new product launch to plan: read this post from a master. Guy Kawasaki shares his marketing plan for his new book, Enchantment here.
Although many small business owners might think they have not a lot to learn from an ex-Apple man, but the principles of marketing, creating a following for your product / business are worth reading.
We are in the Information Age according to Robert T Kiyosaki. If you have any doubt about this see Alltop. There is so much information on Alltop.com that it seems impossible to take it all in. Guy Kawasaki blogs 24/7 with information from Alltop.com and other sources; a never-ending flow of stories, features and articles from every corner of the earth.
What does this mean for you or me?
Personal Brands are being made, changed and ruined all the time in the Information Age. So, whilst the stories on Alltop.com are interesting (well, some of them anyway) it doesn’t follow that everyone enjoys reading all of them. Share stories that have a wide appeal, thus engaging more of your followers.
Better still, create some original material of your own.
For those interested in the world of rock ‘n roll, a new guitar has been made by Gibson. It is called the Les Paul Appetite, after the Guns ‘n Roses album “Appetite For Destruction” as it a replica of the guitar Slash used on the album.
The most interesting thing about the new guitar is that it is made by Gibson, because the original was not. It was a copy of Gibson Les Paul; a very expensive guitar (the new Appetite model is £2,000) Many young (and old) musicians can’t afford one, but want the vibe. Slash’s original guitar had a fake Gibson logo; it was supposed to look like a Gibson guitar.
As well as being expensive, Gibson guitars are (along with Fender) probably the most famous brand in rock music. If you have the original Guitar Hero game – the guitar in it is a Gibson Les Paul lookalike.
So which is the real brand: the name Gibson, or the shape, feel and sound of the guitar? It may well be the latter, but thousands of old rockers, Slash wannabees and Gibson-lovers will fork out £2000 for this because it’s a Gibson.
Are they missing the point? Does it matter?
