HOW TO: Launch Any Product Using Social Media
HOW TO: Launch Any Product Using Social Media.
Anyone with a business to promote, or a new product launch to plan: read this post from a master. Guy Kawasaki shares his marketing plan for his new book, Enchantment here.
Although many small business owners might think they have not a lot to learn from an ex-Apple man, but the principles of marketing, creating a following for your product / business are worth reading.
